13+ Best Email Marketing Software, Tools, & Platforms in 2021

Best Email Marketing Software

Just like any other type of direct marketing, relevancy is the key to email marketing. Today’s email marketing software and platforms are making it easier for you to send relevant sales messages in a personalized and targeted ways that can help support consistency to your company’s marketing plan.  

For customer acquisition and retention, email marketing is a powerful tool in your marketing kit. And like other digital and offline channels, you’ll want to build testing into your email marketing process. Subject lines and the days that you send and the times you send can all impact your open rates and engagement.

Disclaimer: This article contains affiliate links where we may receive a small commission, at no cost to you, if you choose to purchase a plan from a link on this page. These are merely the products, tools, and services we recommend when it comes to running your business. You can read our full affiliate disclosure here.

What is the Best Email Marketing Software?

Email marketing software levels the playing for small businesses who pitted against larger companies with bigger ad spends. Having professional-looking email marketing campaigns that can be managed by someone who isn’t a coder or graphic designer is within reach for small business owners or marketers.

When evaluating your goals and resources, consider email marketing software based on affordability, the technical support provided, simplicity in building and managing your lists, intuitive design, campaign automation and integration with your other digital properties.      

Here are our picks for best email marketing software tools and platforms with a few of their key features and benefits highlighted:

1. GetResponse

GetResponse gives you all the tools to create the right type of mail, depending on what your goals are. Some marketers benefit from one-time broadcasts while others appreciate the ability to automate their emails that are action-based or “triggered,” while still others are using transactional emails with regularity. With a paid add-on, you can use SMTP-triggered emails to send receipts and reminders.

There are no special skills needed to use the drag-and-drop creator to build your own email designs that align with your brand’s other marketing channels or campaigns. Or you can access a library of free, pre-designed templates to get you going quickly or as inspiration.

GetResponse

Pricing

Pricing is tiered and based on list size, beginning with:

Basic $15/mo. for 1,000 contacts and includes:

  • Email marketing
  • NEW Website builder  
  • Autoresponders
  • Unlimited landing pages
  • Sales funnels (1 funnel)
  • Unlimited lead funnels
  • Facebook and Google Ads

Plus $49/mo. for 1,000 contacts

Includes everything in Basic plus:

  • Marketing automation (5 workflows)
  • Webinars (max 100 attendees)
  • Contact scoring & tagging
  • Sales funnels (5 funnels)
  • Work together (3 users)
  • Webinar funnels (5 funnels)

Professional $99/mo. for 1,000 contacts

Includes everything in Plus and more:

  • Unlimited marketing automation
  • Web push notifications
  • Paid webinars
  • Webinars (max 300 attendees)
  • Unlimited sales funnels
  • Unlimited webinar funnels
  • Work together (5 users)
  • On-demand webinars

For an advanced email marketing platform, we recommend trying GetReponse.

2. ActiveCampaign

ActiveCampaign is a robust platform for email marketing, marketing automation and CRM functionality that can professionalize the customer acquisition, customer retention and customer lifecycle activities for businesses of all sizes.

Even if your focus is just email marketing, ActiveCampaign takes your outreach to the next level with features like broadcast emails, triggered emails, targeted emails, scheduled emails and more.

ActiveCampaign

Pricing

Pricing plans are based on the volume of contacts that you have. There are no set-up fees, and packages are paid yearly (USD). Pricing packages start at:

  • Lite – $9/mo.
  • Plus – $49/mo.
  • Professional – $129/mo.
  • Enterprise – $229/mo.

With a renewed focus across many industry types on customer experience, ActiveCampaign enables your organization to automate your email marketing to shift your time to high-value customer-eccentric activities to drive growth.

3. Constant Contact

Constant Contact is a user-friendly platform that makes list upload, list building, email design and real-time email tracking tools easy for novices. Articles, video tutorials, and QuickStart Guides make getting started less daunting while live support is a click or a call away. Seasoned email marketers will appreciate more sophisticated functionality like email marketing for eCommerce, email marketing automation, surveys, coupons, and pop-up forms.  

Constant Contact

Some features to enhance your customer contact plan include: 

  • Unlimited email templates and customizable template builder
  • Automated resend to non-openers
  • Subject line A/B testing
  • List-building tools
  • Hundreds of integrations with Shopify, WooCommerce and more

Pricing

Pricing is based on the number of contacts you have:

  • 0-500 $20/mo.
  • 501-2,500 $45/mo.
  • 2,501-5,000 $65/mo.
  • 5,001-10,000 $95/mo.
  • 10,001-15,000 $195/mo.
  • 15,001-25,000 $225/mo.
  • 25,001-30,000 $295/mo.
  • 30,001-35,000 $315/mo.
  • 35,001-50,000 $335/mo.

*List sizes over 10,000 contacts are automatically upgraded to an Email Plus plan.

4. ConvertKit

ConvertKit is the “extra set of hands” every business needs to grow and nurture their audiences. And you don’t have to have any design chops to deploy professional-looking emails. Simply create your branded experience and include buttons, images and videos through ConvertKit’s streamlined interface. ConvertKit boasts a 98% delivery rate based on their reputation with email providers.

ConvertKit

Pricing

Pricing is based on the number of contacts you have, beginning with:

Free for up to 1,000 subscribers w/ some features including:

  • Unlimited landing pages and forms
  • Send email broadcasts
  • Sell digital products and subscriptions
  • Email support

Creator starting at $29/mo. for up to 1,000 subscribers and includes the free features plus:

  • Free migration from another tool
  • Automated funnels and sequences

Creator Pro starting at $59/mo. for up to 1,000 subscribers includes all of Creators features as well as:

  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

5. Mailchimp

Mailchimp and its drag-and-drop email editor can help you stand out in an inbox with ease. And with automated campaigns, Mailchimp customers report massive increases in open rates and click rates, compared to bulk email. But you don’t have to take our word for it. Customers voted MailChimp first place in best usability among All-in-One Marketing platforms on TrustRadius.

Mailchimp

Pricing

Plan pricing starts at:

  • Essentials – $9.99/mo. with up to 500 contacts (The monthly email send limit is 10 times your maximum contact count.*)
  • Standard – $14.99/mo. with up to 500 contacts (The monthly email send limit for Standard plans is 12 times your maximum contact count.*)
  • Premium – $299/mo. with up to 10,000 contacts (The monthly email send limit for Premium plans is 15 times your maximum contact count*.)

*If your plan’s contact or email send limit is exceeded, you will be charged for overages (except for Free plans, where sending will be paused until the next monthly plan cycle).

6. Moosend

Moosend features more than 40 free, responsive email templates to get you started with features for segmentation and personalization, like conditional copy blocks and product recommendations. Unsure of the images you’d like to include? Moosend’s image picker simplifies your search by integrating with stock photos, Google Drive, Dropbox, Facebook, Instagram, and Giphy.

Moosend

Pricing

Pricing is tiered, based on the number of contacts:

Free

  • No Credit Card Required
  • Unlimited Emails
  • Sign-up & Subscription Forms
  • Reporting & Analytics

Pro Starting at $8/mo. for 1,500 contacts

  • Landing Pages
  • Transactional Emails
  • Phone Support
  • SMTP Server
  • 5 Team Members

Enterprise Custom Plan

  • Custom Reporting
  • Account Manager
  • SSO and SAML
  • On-Boarding & Migration
  • 10 Team Members
  • Service-Level Agreement

7. Omnisend

Omnisend is a great choice if you have more than one brand or multiple eCommerce stores as you can easily “toggle” between templates and workflows for faster setup. With a full library of pre-designed templates, you can easily customize to find your brands look and feel, and the reuse for your next campaign. Email marketing is just one feature of this platform that includes marketing automation and SMS marketing and AI-driven customer analytics.

Omnisend

Pricing

Pick the pricing level that matches your email marketing plan:

Free Trial Up to 15,000 emails/mo.
Includes:

  • Email Campaigns
  • Signup Forms
  • Sales and Performance Reports
  • Segmentation and Customer Analytics

Standard $16/mo. 15,000 emails/mo.
Includes everything in FREE, plus:

  • Marketing Automation
  • Pre-built Workflows
  • SMS (International)
  • A/B Testing
  • 24/7 Email & Chat Support

Pro $99/mo. 15,000 emials/mo and $99 in free SMS credits/mo.
Includes everything in STANDARD, plus:

  • Free SMS Credits
  • Web Push Notifications
  • Audience Sync for Facebook
  • Audience Sync for Google
  • Advanced Reporting
  • Customer Success Manager (from 15K subscribers)

8. Campaign Monitor

Campaign Monitor has some great, easy-to-use tools for hyper-targeted emails, including personalization, that drives more engagement. Still need to build an audience and lists? You’re not alone. Customer data is gold but there’s always a need to continue to fill your pipeline of buyers. Use Campaign Monitor’s signup forms to grow your email list with seamless integration to hundreds of pre-built apps or your website and CRM. Transactional emails are simply part of doing business for many, and with Campaign Monitor you can turn bread-and-butter transactions into branded and optimized outreach just like your marketing emails.

Campaign Monitor

Pricing

Pricing is tiered, and starts at the following rates for up to 500 contacts:

Basic: $9/mo.

  • Send up to 2,500 emails
  • Customer support via email
  • All core email marketing features
  • Insights analytics suite
  • NEW Link review  
  • NEW Free image gallery  
  • Marketing automation to your list

Unlimited: $29/mo.

All the basic features plus:

  • Unlimited marketing automation to your list
  • Unlimited inbox previews
  • Time zone sending
  • Unlimited spam testing
  • Countdown timer

Premier $149/mo.

All the features of the Unlimited Plan plus:

  • Pre-built engagement segments
  • Send-time optimization
  • Advanced link tracking
  • Email builder section locking

Do you just want to send emails occasionally? You can also pay per campaign, instead of a monthly subscription for $5 per campaign/1 cent per recipient.

If your company is a nonprofit, Campaign Monitor offers a 15% discount.

9. SendInBlue

Pair the ease and convenience of a drag-and-drop design-builder with unlimited lists and contacts, and you have the basic ingredients for an email strategy that delivers with SendInBlue. You can segment your contacts based on attributes that you determine, like geography, past purchases, or sign-ups, and adapt your outreach plan or messaging with conditional content that only displays to those you select.

SendInBlue

Pricing

All plans come with unlimited contact storage and are based on monthly email volume.

Free

  • Up to 300 emails per day

Lite – Beginning at $35/mo. for 10,000 emails

  • No daily sending limit
  • Email support
  • Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics

Premium – Beginning at $65/mo. for 20,000 emails

  • Everything in Lite+, and:
  • Marketing Automation
  • Facebook ads
  • Landing pages
  • Multi-user access
  • Telephone Support

Learn more about SendInBlue, including transaction email, signup forms and landing pages.

10. Benchmark

Benchmark email marketing tools are designed to be welcoming to an entry-level email coordinator up through a skilled HTML coder who knows exactly what they want and how to code it. Those looking for more a more customizable option will appreciate the code editor that gives you a live preview with every line of code.

Benchmark

Pricing

Pricing is tiered and is based on the number of contacts. Package pricing begins at the following levels for 500 contacts:

Basic Email Marketing – $0 /mo. (250 emails/mo.)

  • Lite Marketing Automation
  • Simple Lead Generation
  • Basic Reporting
  • Email White labeling
  • Dedicated IP
  • Basic Support

Pro – $13/mo. Perfect for small to mid-size businesses

  • Unlimited emails/month
  • Advanced Email Marketing
  • Pro Marketing Automation
  • Advanced Lead Generation
  • Advanced Reporting
  • Email Whitelabeling
  • Dedicated IP
  • Premium Support
  • Enterprise
  • Perfect for businesses with large subscriber lists

For a custom solution, you can contact Benchmark’s Sales Team for additional features like:

  • Unlimited emails/mo.
  • Advanced Email Marketing
  • Pro Marketing Automation
  • Advanced Lead Generation
  • Advanced Reporting
  • Email Whitelabeling
  • Dedicated IP
  • Priority Support

11. Pabbly

Pabbly gives you delivery options: send with Pabbly or connect with more than 50 SMTPs for delivering your emails. There are no connection limits. Pabbly also handles bounce and spam issues for all popular SMTPs. All plans support full-on marketing automation for those looking to take their CX and sales planning to the next level.

Email campaigns can be built in a matter of minutes. At first, there is a 500 email per day sending limit which increases as you start sending emails.

Pabbly

Pricing

Pricing plans are based on the number of subscribers:

  • Rookie $24/mo. to 5,000 subscribers
  • Pro $41/mo. to 15,000 subscribers
  • Advance $83/mo. to 50,000 subscribers

Features

All features are available with every plan:

  • Drag & Drop Email Builder
  • Connecxt External SMTPs
  • MX Cleaner
  • In-built SMTP included
  • In-built email templates
  • Import emails
  • Unlimited custom field
  • Marketing Automation
  • Email Personalization
  • List Management
  • 2x open rate
  • Enhanced lead capture
  • Email tracking
  • Subscription forms
  • Google Analytics Intergration
  • zapier integration
  • autoresponders
  • Auto follow-ups
  • Email & Chat Support

12. Mailerlite

Mailerlite has a host of features that are ideal for marketers and business owners who are short on time but have a goal to grow their company through engaged customers.

Mailerlite

Features

  • Newsletter image editor
  • Custom HTML email editor
  • Rich-text editor
  • Newsletter templates
  • Built-in photo editings
  • File manager
  • Mobile-friendy email newsletters
  • ECommerce campaigns
  • Transactional email service
  • Grow your subscribers with op-up forms, landing pages, and embedded signup forms. unsubscribe page builder and website builder.

Pricing

You can get acquainted with Mailerlite with a free account for up to 1,000 subscribers and sending up to 12,000 emails/month. The available featured are limited.

Standard pricing

  • 1-1,000 contacts with unlimited sends is $10/month
  • 1001-2,500 with unlimited sends is $15/month
  • 2,501 – 5,000 subscribers with unlimited sends is $30/month
  • 5,001 – 10,000 subscribers with unlimited sends is $50/month

13. Mailgen

Mailgen offers hundreds of pre-designed email templates that can get you on your way to reaching the inboxes (and minds) of your most valuable customers and contacts. You enjoy full integration with your blog, eCommerce site or CRM. A convenient feature is a multi-use account that gives everyone on your team permission-based access with your account owner in full control.

Mailgen

Pricing

Mailgen offers pay-as-you-go and monthly plans. Plan pricing begins at 500 subscribers:

  • 500 subscribers $10/mo.
  • 2,500 subscribers $25/mo.
  • 7,5000 subscribers $50/mo.

Features

Across every plan, you get:

  • Unlimited email sending
  • Unlimited sender emails
  • Unlimited account users
  • 1GB image and file storage
  • Free email template gallery
  • Behavior based automation series
  • Responsive drag-and-drop email editor
  • Campaign A/B Split testing
  • Google Analytics integration
  • Online surveys
  • Customer support (phone, email, chat)

A free trial gives you full access to the Mailgen platform with 100 free emails.

14. Hubspot Email Marketing

Hubspot offers many facets to any marketing imitative, but their Email Marketing Tools are feature rich and easy to use. Specifically designed for marketing professionals, you can create, personalize, and optimize marketing emails without waiting on designers or IT.

Develop email campaigns that look professionally designed and display perfectly across any device with an easy-to-use drag and drop editor. The editor allows you to customize your layout, add calls-to-action and images, and modify the email content and colors to match your branding. Get started with one of their goal-based email templates, or choose from dozens of other templates already available in the marketplace that are proven to convert your customers.

Hubspot Email Marketing

Pricing & Features

Free
Access to Hubspot’s Free Tools

  • Contact management
  • Contact website activity
  • Companies
  • Deals
  • Tasks & activities
  • Forms
  • Email marketing
  • Ad management
  • Landing pages
  • & more!

Starter beginnnig at $45/mo. for 1,000 contacts
Free tools with increased limits plus:

  • Remove Hubspot branding from:
    • Forms
    • Email marketing
    • Landing pages
    • Live chat
  • Email & in-app support

Professional starting at $800/mo. for 2,000 contacts
Includes Starter features plus:

  • Omni-channel marketing automation
  • Abm tools and automation
  • Dynamic personalization
  • Multi-language content
  • Social media
  • Video hosting & management
  • Contact and company scoring
  • Collaboration tools
  • Campaign management
  • Teams
  • A/b testing
  • Ads optimization events
  • Contact create attribution
  • Website traffic analytics
  • Campaign reporting
  • Custom reporting
  • Salesforce integration
  • Phone support

Enterprise starting at $3,200/mo. for 10,000 contacts
Includes Professional features plus:

  • Single sign-on
  • Partitioning
  • Hierarchical teams
  • User roles
  • Field-level permissions
  • Email send frequency cap
  • Custom objects
  • Salesforce custom object sync
  • Adaptive testing
  • Multi-touch revenue attribution
  • Behavioral event triggers and reporting
  • Predictive lead scoring

15. Moonmail

It’s no surprise that your customers are more likely to purchase a product or service from you when you connect with them on multiple channels. Moonmail achieves this by offering an all-in-one platform for email marketing, SMS, voice, What’sApp, FB Messenger, and more.

By connecting on multiple channels you are likely to see the following benefits:

  • Increase in revenue per customer
  • Improvement in overall customer satisfaction
  • Larger growth in customer lifetime value
Moonmail

Pricing

Lite $44/mo.

  • Store unlimited contacts
  • 10,000 active contacts
  • 50,000 emails per month
  • 250,000 events per month

Starter 186/mo.

  • Store unlimited contacts
  • 50000 active contacts
  • 250000 emails per month
  • 1250000 events per month

Professional $374/mo.

  • Store unlimited contacts
  • 100000 active contacts
  • 500000 emails per month
  • 2500000 events per month

Enterprise for high volume plans

  • Store unlimited contacts
  • Infinity active contacts
  • Infinity emails per month
  • Infinity events per month

Email Marketing Software Summary

With so many options, it’s best to go into your own research knowing what’s critical for your organization: price, technical support, simplicity, automation or the ability to grow into and use a full marketing automation platform.

Our final recommendations are:

  1. GetResponse for its robust platform that can integrate your marketing, sales and customer management all in one.
  2. ActiveCampaign for its affordability and flexibility to meet the needs of all business types and size.
  3. Constant Contact for its superior customer support and simple interface.
  4. ConvertKit for its reliability, deliverability and ease of use.

Last updated on by Joshua Holdeman

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Joshua Holdeman
About the author

Joshua Holdeman is a DevOps Engineer, Sr. Software Engineer, and Digital Marketing Consultant. With over 12 years in the industry and backed by hundreds of digital marketing projects and websites developed under his direction, he brings experience and knowledge allowing for the recommendation of high-impact business software, tools, and programs to help non-profit organizations, small businesses, and entrepreneurs to launch or grow their business. Before starting this blog, Josh was the Sr. Software Engineer for a world leader in a marketing and graphic communications franchise system.

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